The Target+ error "This item was unlisted previously; Barcode released after 120 days" means Target+ has locked the barcode (UPC/GTIN) of an item you sent from Acenda. The item was unlisted on Target.com earlier, and Target won't let that same barcode be listed again until a waiting period has passed. Until then, Target rejects the item every time it's sent.
Nothing is wrong with your product data in Acenda. Acenda is showing you a decision Target made. You can either wait for the lock to end or, with Target's approval, list the item under a new barcode.
The error you'll see: DATA_VALIDATION: This item was unlisted previously; Barcode released after 120 days from that previous unlist/last order date
What does the barcode lock mean?
When Target unlists an item (most often because it was out of stock or had no sales for a long time), it later "releases" the item's barcode. Target's error message says the barcode is then locked for a set period (60 or 120 days), counted from the item's previous unlist date or its last order date. Target's message names both dates and doesn't say which one applies, so plan from whichever is later.
Target uses two versions of this message. Today, most Acenda sellers see the 60-day version, "Barcode released after 60 days from that previous unlist/last order date." The 120-day version still appears, but much less often. Both work the same way and have the same fixes. For the 60-day version, see Troubleshooting: Target+ error "DATA_VALIDATION: Barcode Released After 60 Days".
Why does Target do this? Target hasn't published the exact reason. What matters for you is that Target locks a released barcode for this period, and Acenda can't shorten or override it.
Where you'll see it in Acenda
Item Issues: In the sidebar, under CHANNELS, click Item Issues. The error is listed with the item's SKU and a Source of channel, which means it came from Target. The Attribute Path column shows unknown, because Target doesn't tie this error to a single attribute. For more on this page, see How to fix marketplace listing errors.
On the item: In the sidebar, under CATALOG, click Items, click the eye icon next to the item, and open the Channel Status tab. Click the Target+ tab (or whatever you've named your Target+ channel). The Status shows UNLISTED. Your Listing Action doesn't change, so it still shows what you set (usually FULL). See What is Channel Status?.
Note: Item Issues (AI) doesn't suggest fixes for this error, because it's a Target decision rather than a data problem. AI Suggested Fixes won't help here. To learn what the AI does cover, see How to get started with Acenda IQ AI suggested fixes.
How to resolve it
You have two options, depending on how soon you need the item back on Target.com.
Option 1: Wait out the lock
Keep the Listing Action on Full.
Make sure the Target+ Listing Action is FULL on the item's Channel Status tab.
Keep the item in stock. Acenda only re-sends an unlisted item when it has stock above zero in the warehouses mapped to your Target+ channel, after subtracting any inventory floor you've set. An item with only a few units can still count as 0.
Fix any other errors on the item.
Check Item Issues for other errors on this item and on other items in the same variant group. A missing required attribute anywhere in the group stops Acenda from sending it.
Let Acenda re-send it. Once the lock period has passed, Acenda sends the item to Target again with the next scheduled catalog update. You don't need to trigger anything. When Target accepts it, the Status changes back to APPROVED and the error clears from Item Issues automatically.
Option 2: Use a new, unique barcode
If you can't wait and Target agrees, you can list the item under a new UPC/GTIN that has never been used on Target. Because it's a fresh barcode, it doesn't carry the old listing's lock.
Important: Don't assign a new barcode to an existing item unless Target tells you to. UPC changes go through Target's own process. Open a case with Target Plus support, or ask your Target Category Manager, before you change it.
Click CATALOG > Items in the sidebar and open the variant (the individual size or color, not the parent product).
On the Details tab, update the UPC field (or GTIN, if that's the barcode you use) to the new barcode and save.
Acenda sends the item to Target with the next scheduled catalog update.
Change the barcode, not the SKU. If you also change the SKU without keeping the old one as an alias, Target can see the item as a brand-new product and reject it with a duplicate-barcode error. See Troubleshooting: Duplicate barcode at Target+ and How to change SKU values on marketplace listings.
Troubleshooting & FAQ
Will a content update help? Per Target's guidance, a real content improvement (not a cosmetic one) is how you re-list an unlisted item. Make small but real improvements to the item's content in Acenda, for example expand the description, refine the title (no keyword stuffing), or add or correct an attribute such as material or dimensions, and keep the same UPC. If the barcode is still within its lock period, Target may keep rejecting the item until the lock ends.
What if the item also shows "Item removed due to prolonged out-of-stock inventory."? That's common: most items Target removed for being out of stock also get this barcode error later. Restocking alone won't lift the barcode lock, but the item does need stock to be re-sent once the lock ends. See Troubleshooting: Target+ error "Item removed due to prolonged out-of-stock inventory".
Why does Target show 0 when I have stock? Acenda subtracts your inventory floor before sending stock, so a low-stock item can show 0 and stay unlisted. Check that the stock is in a warehouse mapped to Target+ and that the floor isn't higher than the units on hand.
Will switching the Listing Action relist the item? No. Switching the Listing Action to ZERO or UNLIST and back doesn't lift the lock or relist the item.
Why is the item still UNLISTED after the lock period has passed? Check that the item has stock, a FULL Listing Action and no other errors in Item Issues. If all three are fine and the error is still there, open a case in the Target+ Partner Portal asking Target to reactivate the barcode, and include the SKU, the barcode and the full error text.
How is this different from other "unlisted" errors? If the message says the UPC will be listed by another source, Target has given the barcode to a different listing. See Troubleshooting: Target+ error "TCIN has been unlisted as the UPC will be listed by another source". For a general overview of unlisted items, see Troubleshooting: Target+ "Unlisted Item" error.
What if I'm still not sure what's wrong? Contact Acenda Support with the SKU and the full error text.
Related articles
Still stuck? Contact Acenda Support and Acenda support will help you work through it.
Information current as of Oct 21, 2026. We do our best to keep this accurate, but mistakes can happen. Target Plus's official guidance always takes precedence.
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