Sell on eBay Stores (Fixed Price Marketplace)


Selling on eBay has never been easier.  Acenda is natively integrated with eBay Stores.  

Acenda's eBay integration allows you to sync your items and inventory in real time with eBay and seamlessly receive and update orders.

To get started follow the steps below:


Setup Ebay Store
1. Setup an eBay Store account.  We also suggest adjusting your site preferences on > My eBay > Site Preferences for:
  • Sales Tax
  • International Shipping
  • Accepting Paypal
  • Exclude Shipping Locations (eg. PO Boxes, Puerto Rico, etc.)
  • Flat Rate Shipping

Note: New eBay accounts are subject to listing limits. Typically, this limit is set to 10 items for the first 30 days.  You can submit a request to eBay Support to increase to this limit after 30 days.



2. Setup your Business Policies - this is required.

  • Payment
  • Return
  • Shipping

These Policies must be created and mapped within the billing policy section of posting templates (discussed below in Step 11)

Note: If you have not enabled Business Policies for your account then you can do so by visiting here.

3. Setup a Paypal account and connect it to your eBay account.
Acenda Setup
1. From the Acenda dashboard click Services
2. Then click Services Library
The Services Library displays. Locate the "eBay" service tile.
3. Click Add Service
+ Enlarge Graphic

4. Enter the Service details:

  • Status: Toggle the eBay service on or off.
  • Title: Add a name to the service, eg. eBay Marketplace
  • Ebay Sandbox Enabled: If enabled then the service will user Sandbox (Test) mode.  Transactions will not process in Production mode.
  • Product Query: Filter the products that you wish to list on eBay.
  • eBay Authorization Email: Enter a valid email address that you have access to.  This does not need to be the email address associated with your eBay account. Acenda will send a verification email to this account.  You must then click on the link in the email and log into your eBay Account.  Once approved then your eBay Service will be active.
  • Warehouse Name ... Warehouse Postal Code: Enter the street address of the warehouse that your goods will ship from. This is used to determine transit time for orders. 
  • Merchant Location Key: Create a key value for the warehouse location, eg. "mainwarehouse" (one word; lowercase; no spaces; alphanumeric; no special characters). You will need to enter this key value later into your ebay Posting Templates ("Base" tab > "Merchant Location Key" > select "Static String" value type > [enter the key value here, eg. mainwarehouse]). 
  • Disable Item Setup: Check if you want to prevent Acenda from creating new item listings on eBay.


If the email is not received within 24 hours then you must delete the eBay Service page (in the Acenda Admin Tool) and start this whole process over. We recommend using another email address in case a spam filter traps the email.  Visit Acenda Admin > Services > My Services and click on the "delete" button.  Then repeat Step 3 above.

5. From the Acenda dashboard click Products

6. Then click Products

7. Flag the items you wish to sell on eBay:

  • ebay_enabled: Set to "1" for Active or "0" for In-Active.  We recommend using the Product Import Tool to make batch changes.
  • ebay_id: This is the eBay listing ID. Acenda will automatically populate this field for new listings.  If you wish to connect to a pre-existing eBay item then enter the Listing ID in this field.
  • ebay_shipping_first: The $ shipping amount for the first item.
  • ebay_shipping_additional: The $ shipping amount per item after the first item, eg. quantity > 1.

8. Navigate to (Acenda Admin > Channels > Posting Templates)


9. Click the +NewItem button


10. Populate the Posting Template form:

NOTE: Posting Templates are used to map products in your store's database with external marketplaces. Each posting template will preload with variables that you can modify.  You must create a unique posting template for each ebay category.

COOL TIP: Enter search terms in the Category field and it will display results for the related eBay categories. Allow up to 30 seconds for the entire list of eBay categories to load.


  • Template Name: Enter an internal name for this template, eg. ebay_dog_collars. NOTE: we recommend using lowercase and no spacing.
  • Channel Name: Select the Channel (eg. eBay) that you want this template to apply to.
  • Category: Select the appropriate product category. 

11.  Wait for the page to complete loading.  Now you can edit the Posting Template:


`A. There are three primary tabs in the Posting Template: 1) Base Attributes, 2) Category Specific Attributes and 3) Additional Attributes.

  • Base: These attributes are required by the Marketplace.  We recommend that your attributes meet the specific definition requirements for eBay
    • "MERCHANT LOCATION KEY":  Select "Static String" and enter the value for you "Merchant Location Key" from Step 4 (above).
  • Category Specific: These attributes are optional and recommended.
  • Additional: Allows you to create a custom attribute for the Marketplace listing(s).  This is an advanced setting.
  • Variant Configuration: Select how you want your products to be grouped in the dropdown on the eBay listing's page. 
  • Image Configuration: If you created custom image type for your eBay listings then select the appropriate image type.
  • Advanced Configuration: Select the price field that you want to associate with your eBay listings, eg. variant.price. Also, select the currency type.
  • Business Policies: Select your business policies from Step 2 above.
  • Preview:  Enter a valid SKU and Acenda will provide a sample result with the Posting Template rules.

B. Each Attribute can be customized by adjusting the Value Type:


  • Product Property: This is the default value. One selected, you can change the Value field to use a variable from the product model.
  • Static String: Enter a regular expression
  • Twig Template: Create a Twig Template for the Attribute. For example if you want to join the brand and variant name then you would enter: {{ name ~ ' ' ~ }}

12. Click Save

13. Navigate to (Acenda Admin > Products > Products)


14. Click Edit for the Product you wish to associate with the Posting Template

NOTE: You can also bulk update products using Acenda's Import Tool.

15. Enter the name of the respective Posting Template into the channel's Posting Template value, (eg. "bedding" into Walmart_Posting_Template).

NOTE: Use lowercase and no spaces text in this field (eg. ebay_dog_collars)


16. Click Save

17. Now we must select which products to enable for  To do so, navigate to Admin > Products > Products.  Click the Edit button for the items you wish to enable.  Navigate to the Custom tab and click the eBay_Enabled field.  Alternatively, you can use the Product Import Tool to batch update the eBay_Enabled field to "true" or "false".


NOTE: You can use the Acenda Import Tool to perform this in bulk.  

18. Click Save


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